At Prime, we’re rewriting the rules of what it means to build brands and create value. For investors, we’re a partner with a clear vision for sustainable growth and long-term potential. For brand owners, we’re the team that understands your legacy, sees your potential, and helps you amplify it to reach new heights.

​

We began with water, securing the largest fresh groundwater reserve rights in Québec. This foundation allowed us to build a portfolio that already speaks for itself — from gluten-free beers and spirit-based drinks to innovative brands that capture the evolving tastes of consumers. But PRIME was never just about water or beverages; it’s about creating something bigger, something lasting.

​

At our core, we’re creators, innovators, and builders. We believe in partnerships that matter, products that inspire, and strategies that make a difference. Every decision we make is driven by a commitment to quality, impact, and growth.

​

For us, the future isn’t something to wait for — it’s something we create. Whether you’re looking to invest, collaborate, or take your brand to the next level, PRIME is the partner you can count on to think boldly, act decisively, and deliver results.

​

Welcome to PRIME. Let’s make the future happen together.